MUCK BOOT COMPANY / PROOF IN EVERY PAIR

A creative platform that honors Muck’s heritage in hunting, farming and agriculture, 
but enables the brand to transcend those niche audiences and reach a lucrative outdoor
lifestyle market. The new “Proof in Every Pair” brand platform was brought to life through
a brand book, print and digital executions, retail packaging, and in-store.



Video Lookbook


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Brand Book


Photographer / Anthony Shea

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