MUCK BOOT COMPANY / PROOF IN EVERY PAIR
A creative platform that honors Muck’s heritage in hunting, farming and agriculture,
but enables the brand to transcend those niche audiences and reach a lucrative outdoor
lifestyle market. The new “Proof in Every Pair” brand platform was brought to life through
a brand book, print and digital executions, retail packaging, and in-store.
Photographer / Anthony Shea