NEW BALANCE / START SOMETHING EXCELLENT
This lifestyle campaign embraces the New Balance tagline “Let’s Make Excellent
Happen” and tells a story around each pillar of that idea. The "Let's" of individuals
coming together. The "Make" of people creating something. And the "Excellent
happen" as the end result. Artist Matt W. Moore was commissioned to paint a
New Balance mural that served as the backdrop for the campaign.
Photography / Anna Wolfe
Mural Artist / Matt W. Moore