NEW BALANCE / Always in BETA

The "Always In Beta" platform centers around a commitment to relentless improvement:
to never being a finished product. This new position aimed to prove that the brand should
be the only choice for both consumers and athletes. Art direction for this global campaign
was based on the following concept work.


Beta_Baseball_Pedroia.jpg

NB_Beta_OOH_Dark.jpg

Beta_Running_Insituation.jpg

OOH_Stairs.jpg

Soccer_OOO.jpg

1200_Beta_IV_II.jpg
1500X_New_Balance_Beta_Multi.jpg

Beta_Layouts_III_Rev.jpg

Global campaign executed by Arnold Worldwide, Almighty, and Farside Creative.