NEW BALANCE / Always in BETA

The "Always In Beta" platform centers around a commitment to relentless improvement:
to never being a finished product. This new position aimed to prove that the brand should
be the only choice for both consumers and athletes. Art direction for this global campaign
was based on the following concept work.


1500X_New_Balance_Beta_Pedroia.jpg
1500X_New_Balance_Beta_Longoria.jpg
1500X_New_Balance_Beta_Swisher.jpg

Global campaign executed by Arnold Worldwide, Almighty, and Farside Creative