NEW BALANCE / START SOMETHING EXCELLENT
Embracing the New Balance tagline “Let’s Make Excellent Happen” in this lifestyle campaign
and creating messaging around each pillar of that idea. The let’s of individuals coming together.
The make of individuals creating something. And the excellent happen as the end result.
Artist Matt W. Moore was commissioned to paint a New Balance
mural that would serve as the backdrop for the campaign.
Photography / Anna Wolfe
Mural Artist / Matt W. Moore