MUCK BOOT COMPANY / PROOF IN EVERY PAIR

A creative platform that honors Muck’s heritage in hunting, farming and agriculture,
but enables the brand to transcend those niche audiences to reach a lucrative outdoor
lifestyle market. The new “Proof in Every Pair” brand platform was brought to life
through a brand book, print and digital executions, retail packaging, and in-store.




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Photographer / Anthony Shea

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