Wrangler / NATIONAL FINALS RODeo

Every December, cowboys and rodeo fans from all over the world take over Las Vegas for ten
action-packed days of bull riding and parties. It’s called the Wrangler National Finals Rodeo.

Our task was to create an event identity for Wrangler that would feed fans’ excitement and
stand out on the loud Vegas strip. We delivered with a bold, in-your-face campaign that
stayed true to the risk/reward mentality of the event and its location.

After all, Vegas is not the place for holding back.


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Photographer / Anthony Shea