Wrangler / RETAIL STORES

An expansive project for Wrangler to support the launch of their first ever brick-and-mortar stores.
Creative included store design concepts, packaging, video lookbooks, limited edition promotions,
and original photography. The first two stores opened in Dallas and Denver in 2016 and represented
a significant leap from the mass channel into a younger, cooler and more premium brand experience.


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Video / Lookbook



Photographer / Anthony Shea

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